Johnson invites leaders to radically rethink their growth strategies... arguing that companies must constantly innovate beyond what they have already done, venturing beyond their skills and not hesitate to go into the unknown.
Business Digest This practical treatise on growth and innovation doesn't disappoint. Highlighting the importance of business model innovation to successful growth strategy, the book's ... Read morecentral premise is that companies must innovate away from what they have done before, venturing beyond their core capabilities and into the unknown
what Johnson calls white space
to exploit new growth opportunities.
Business Digest (Strategy Supplement) This book scores 9 out of 10 for me (for no good reason I hesitate to give it 10)... If you are a business change consultant, either working for a corporate or for a consultancy, this is a must read book.
Chartered Institute for IT Having led several significant organizational transformations over the years of my Navy career, I found Mark Johnson's book particularly on point. He is a true pathfinder in the world of business thinking!
Admiral James Stavridis, U.S. Navy It's not enough to create new products or services
your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that
taking the fear out of venturing into the unknown and opening up new territories of opportunity.
J.W. Marriott, Jr. , Chairman and CEO, Marriott International Show Less