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Selling the Invisible
Harry Beckwith
€ 20.99
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Description for Selling the Invisible
Paperback. SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products. Num Pages: 256 pages. BIC Classification: KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 190 x 126 x 18. Weight in Grams: 206.
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees
Product Details
Publisher
Little, Brown & Company United States
Number of pages
256
Format
Paperback
Publication date
2012
Condition
New
Weight
206g
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780446672313
SKU
V9780446672313
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99
About Harry Beckwith
Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications and media relations for services
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