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Services Marketing: People, Technology, Strategy (Eighth Edition)
Jochen Wirtz
€ 42.94
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Description for Services Marketing: People, Technology, Strategy (Eighth Edition)
Paperback. Num Pages: 800 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 279 x 220 x 28. Weight in Grams: 1568.
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Product Details
Publisher
World Scientific Publishing Co Inc (USA)
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
800
Place of Publication
River Edge, United States
ISBN
9781944659011
SKU
V9781944659011
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
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