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Small Business Management
Hal B. Pickle
€ 246.11
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Description for Small Business Management
Paperback. Organized by functional areas such as marketing and finance, this text presents the techniques and methods used in the day-to-day management of a small business. This edition includes expanded coverage of women entrepreneurs, telemarketing, microcomputers and international marketing. Num Pages: 736 pages, Ill. BIC Classification: KJM; KJVS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 235 x 193 x 39. Weight in Grams: 1250.
This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.
This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.
Product Details
Format
Paperback
Publication date
1990
Publisher
John Wiley and Sons Ltd United States
Number of pages
736
Condition
New
Number of Pages
736
Place of Publication
New York, United States
ISBN
9780471500711
SKU
V9780471500711
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Hal B. Pickle
Hal B. Pickle and Royce L. Abrahamson are the authors of Small Business Management, 5th Edition, published by Wiley.
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