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Social Innovation for Business Success
Julia Schmitt
€ 74.24
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Description for Social Innovation for Business Success
Paperback. Series: BestMasters. Num Pages: 110 pages, 6 black & white illustrations, 5 black & white tables, biography. BIC Classification: KJM; KJMV5. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 7. Weight in Grams: 159.
Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible ... Read more
Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
110
Condition
New
Series
BestMasters
Number of Pages
99
Place of Publication
, Germany
ISBN
9783658054601
SKU
V9783658054601
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Julia Schmitt
Julia Schmitt, M.Sc. in International Business Studies at Friedrich-Alexander University Erlangen-Nuremberg, works now in Sustainability Management for a German medium sized enterprise.
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