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Social Media and Emerging Economies
Del Giudice, Manlio; Della Peruta, Maria Rosaria; Carayannis, Elias
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Description for Social Media and Emerging Economies
Paperback. Series: SpringerBriefs in Business. Num Pages: 113 pages, 3 black & white illustrations, 2 black & white tables, biography. BIC Classification: KJH; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 6. Weight in Grams: 189.
How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e., greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors ... Read more
How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e., greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors ... Read more
Product Details
Format
Paperback
Publication date
2013
Publisher
Springer International Publishing AG Switzerland
Number of pages
113
Condition
New
Series
SpringerBriefs in Business
Number of Pages
107
Place of Publication
Cham, Switzerland
ISBN
9783319024899
SKU
V9783319024899
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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