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Social Media Communication: Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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Description for Social Media Communication: Concepts, Practices, Data, Law and Ethics
Paperback. .
In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media ... Read more
In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
376
Place of Publication
London, United Kingdom
ISBN
9781138229778
SKU
V9781138229778
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Jeremy Harris Lipschultz
One of MediaShift's 2017 EducationShift20 Educators in Journalism Jeremy Harris Lipschultz is Isaacson Professor in the UNO Social Media Lab, and School of Communication, University of Nebraska at Omaha. He is a blogger for The Huffington Post, Linkedin Pulse and ChicagoNow, and has authored or co-authored six previous books and dozens of articles. Lipschultz is ... Read more
Reviews for Social Media Communication: Concepts, Practices, Data, Law and Ethics
Lipschultz provides a practical guide to the complex world of social media. Whether you need a quick reference or are wrapping your head around the whole subject, this book gives you what you need in the moment and pointers to solid references for further study. - Jim Sterne, Founder eMetrics Summit & Board Chair, Digital Analytics Association