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Socialnomics: How Social Media Transforms the Way We Live and Do Business
Erik Qualman
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Description for Socialnomics: How Social Media Transforms the Way We Live and Do Business
Paperback. Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly, this title discovers what social media can do for you, and what you can do for others while using social media. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 153 x 230 x 22. Weight in Grams: 414.
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power
Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the ... Read more
- Lists the top ten easy opportunities that companies and organization miss when it comes to social media
- Describes where social media should reside in an organization and the necessary building blocks for success
- Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success
- Shares proper training methods for your ENTIRE organization on social media; not just the chosen few
- Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success
Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.
Show LessProduct Details
Publisher
John Wiley & Sons Inc
Number of pages
336
Format
Paperback
Publication date
2012
Condition
New
Number of Pages
336
Place of Publication
New York, United States
ISBN
9781118232651
SKU
V9781118232651
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Erik Qualman
ERIK QUALMAN was voted the 2nd Most Likeable Author in the World behind Harry Potter's J. K. Rowling. Fast Company ranks him as a Top 100 Digital Influencer, and PC Magazine lists his blog as a Top 10 Social Media blog. A frequently requested international speaker, he has been featured on media outlets including 60 Minutes, the Wall Street Journal, ... Read more
Reviews for Socialnomics: How Social Media Transforms the Way We Live and Do Business
“A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing”