×


 x 

Shopping cart
16%OFFAndrew R. Thomas - Soft Landing: Airline Industry Strategy, Service, and Safety - 9781430236771 - V9781430236771
Stock image for illustration purposes only - book cover, edition or condition may vary.

Soft Landing: Airline Industry Strategy, Service, and Safety

€ 31.99
€ 27.01
You save € 4.98!
FREE Delivery in Ireland
Description for Soft Landing: Airline Industry Strategy, Service, and Safety Paperback. Num Pages: 220 pages, black & white illustrations. BIC Classification: KNGV. Category: (G) General (US: Trade). Dimension: 230 x 157 x 13. Weight in Grams: 354. 220 pages, black & white illustrations. Cateogry: (G) General (US: Trade). BIC Classification: KNGV. Dimension: 230 x 157 x 13. Weight: 354.

Soft Landing: Airline Industry Strategy, Service, and Safety covers the immediate past, present, and future of the airline industry and its effects on consumers and the economy. 

Aviation receives a disproportionate amount of news coverage in the popular press—not to mention chatter at cocktail parties and workplaces around the world. And why not? Aviation represents a sector of the U.S economy, for example, exceeded in size only by the real estate, healthcare, and automotive industries. Furthermore, hundreds of millions of people fly each year, including 80 million Americans. 

So we all have airline stories—experiencing a ... Read more

But things might be on the upswing. Knocked to its knees by 9/11 and a decade of falling revenue and rising losses, the industry’s “flying cheap” strategy and organizational efficiencies based partly on outsourcing have appear to have helped passengers and profitability return. As this book explains, we can look forward to better technology and infrastructure, speedier—and easier—travel, more effective and less invasive security measures, and more jobs in the air and on the ground.

Turbulence is always a possibility. Rising fuel costs, economic uncertainty, and future terror attacks could cause tumult once again. Plus, airline companies intend to charge us extra for everything from the weight of our own bodies to use of the bathroom. But as the industry has discovered, we’ll put up with that—and more—if we can make it to our destinations with bags intact and a smaller dent in our wallets.

Soft Landing will:

  • Sort out the promise and perils facing the airlines
  • Analyze and articulatethe potential impact of changes in the aviation industry on passengers, airports, governments, the global economy, and the airlines themselves
  • Give airline passengers worldwide an idea of what’s ahead when it comes to airline service, security, and technology
Show Less

Product Details

Format
Paperback
Publication date
2011
Publisher
Apress
Number of pages
220
Condition
New
Number of Pages
220
Place of Publication
Berlin, Germany
ISBN
9781430236771
SKU
V9781430236771
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Andrew R. Thomas
Andrew R. Thomas, Ph.D. is a bestselling business author, whose books include Aviation Insecurity: The New Challenges of Air Travel, Air Rage: Crisis in the Skies, Aviation Security Management (three volumes), and The Final Journey of the Saturn V. His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Book of 2010. He is founding ... Read more

Reviews for Soft Landing: Airline Industry Strategy, Service, and Safety

Goodreads reviews for Soft Landing: Airline Industry Strategy, Service, and Safety


Subscribe to our newsletter

News on special offers, signed editions & more!