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Description for Sonic Branding
Hardcover. Num Pages: 201 pages, biography. BIC Classification: JFD; KJS. Category: (U) Tertiary Education (US: College). Dimension: 242 x 166 x 8. Weight in Grams: 474.
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Product Details
Publisher
Palgrave USA United States
Number of pages
201
Format
Hardback
Publication date
2004
Condition
New
Number of Pages
179
Place of Publication
Gordonsville, United States
ISBN
9781403905192
SKU
V9781403905192
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About D. Jackson
DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.
Reviews for Sonic Branding
'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller