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Statistics for Marketing and Consumer Research
Mario Mazzocchi
€ 74.39
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Description for Statistics for Marketing and Consumer Research
Paperback. Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research. Num Pages: 432 pages, black & white tables, figures. BIC Classification: KJSM. Category: (U) Tertiary Education (US: College). Dimension: 239 x 171 x 25. Weight in Grams: 756.
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.
The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:
- 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots)
- 136 multiple choice questions for tests
This is augmented by in-depth ... Read more
- Sampling
- Data management and statistical packages
- Hypothesis testing
- Cluster analysis
- Structural equation modelling
Show LessProduct Details
Publisher
SAGE Publications Inc United Kingdom
Number of pages
432
Format
Paperback
Publication date
2008
Condition
New
Number of Pages
432
Place of Publication
Thousand Oaks, United States
ISBN
9781412911221
SKU
V9781412911221
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Mario Mazzocchi
Mario Mazzocchi is Associate Professor in Statistics and Economics at the Department of Statistical Sciences of the University of Bologna. He is also Visiting Research Fellow at the University of Reading, where he has previously served as a lecturer in Applied Economics and Consumer Behaviour. He is currently a consultant to FAO on nutrition policies, and has been appointed by ... Read more
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