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Stealth Communications
Sue Curry Jansen
€ 73.01
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Description for Stealth Communications
Hardcover. Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. Num Pages: 208 pages. BIC Classification: GTC; JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 238 x 158 x 24. Weight in Grams: 512.
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power.
In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, ... Read more
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power.
In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
208
Condition
New
Number of Pages
208
Place of Publication
Oxford, United Kingdom
ISBN
9780745664811
SKU
V9780745664811
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-19
About Sue Curry Jansen
Sue Curry Jansen is Professor of Media and Communication at Muhlenberg College.
Reviews for Stealth Communications
"Stealth Communications offers us critical resources to apprehend the central role of public relations in transforming the conditions for an informed citizenry. Rich with case studies, historical reinterpretations, and contemporary analysis, this book should be required reading for students of media and democratic communication." - Melissa Aronczyk, Rutgers University "Now a multibillion-dollar global industry, the dark art ... Read more