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Storytelling in Business: The Authentic and Fluent Organization
Janis Forman
€ 39.99
€ 37.15
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Description for Storytelling in Business: The Authentic and Fluent Organization
Hardback. Num Pages: 304 pages, Illustrations. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 236 x 163 x 22. Weight in Grams: 546.
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Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In...
Product Details
Publisher
Stanford University Press United States
Number of pages
304
Format
Hardback
Publication date
2013
Condition
New
Number of Pages
304
Place of Publication
Palo Alto, United States
ISBN
9780804768719
SKU
V9780804768719
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Janis Forman
Janis Forman is the founder and Director of the Management Communication Program at the UCLA Anderson School of Management. In this capacity, she has taught communication as a form of persuasive storytelling to full-time and executive MBA's who conduct strategic studies for multi-national companies like Coca-Cola, Disney, and Microsoft and for start-up firms in the United States and abroad. Forman...
Read moreReviews for Storytelling in Business: The Authentic and Fluent Organization
"Forman brings a unique expertise in the humanities and management disciplines. Her years of experience advising MBA students on strategy projects that require storytelling and consulting with executives give her a unique advantage as an author. This book should appeal to business professionals who want to learn how the power of storytelling can move an organization through a large-scale change,...
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