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Strategic Communication: Campaign Planning
James Mahoney
€ 174.32
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Description for Strategic Communication: Campaign Planning
Paperback. Num Pages: 320 pages. BIC Classification: KJP. Category: (U) Tertiary Education (US: College). Dimension: 173 x 245 x 16. Weight in Grams: 484.
Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working ... Read more
Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working ... Read more
Product Details
Publisher
Oxford University Press Australia Australia
Number of pages
320
Format
Paperback
Publication date
2016
Condition
New
Weight
483g
Number of Pages
320
Place of Publication
Melbourne, Australia
ISBN
9780190303761
SKU
V9780190303761
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-1
About James Mahoney
James Mahoney: former Head, Communication Discipline, Faculty of Arts and Design, University of Canberra.
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