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Strategic Innovative Marketing
. Ed(S): Kavoura, Androniki; Sakas, Damianos P.; Tomaras, Petros
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Description for Strategic Innovative Marketing
Hardback. Editor(s): Kavoura, Androniki; Sakas, Damianos P.; Tomaras, Petros. Series: Springer Proceedings in Business and Economics. Num Pages: 449 pages, 48 black & white illustrations, 76 colour illustrations, biography. BIC Classification: KJS; UNH. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to ... Read more
The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas suchas social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing. Show Less
Product Details
Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Number of pages
449
Condition
New
Series
Springer Proceedings in Business and Economics
Number of Pages
556
Place of Publication
Cham, Switzerland
ISBN
9783319562872
SKU
V9783319562872
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Kavoura, Androniki; Sakas, Damianos P.; Tomaras, Petros
Dr. Androniki Kavoura is an Associate Professor and Head, Department of Marketing, Technological Educational Institute of Athens, Greece. She completed her MSc in Media Management, University of Stirling, Scotland, UK and her PhD on Communication and Culture, University of Stirling, Scotland, UK. She has participated on research projects and her research interests include qualitative communication research methodologies, branding, advertising, tourism and ... Read more
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