'FitzRoy, Hulbert & O'Shannassy have updated their superb book, reflecting the latest scholarly insights and practical wisdom about strategy. This extremely readable and engaging book is loaded with examples from a wide array of industries and regions. Read this book if you want to become a more thoughtful and successful strategist.' - Donald C. Hambrick, The Pennsylvania State University, USA ... Read more When the bird and the book disagree, believe the bird. However, strategy is about action; it is about getting birds to fly, rather than simply observing them. Too often strategy texts are written by taxidermists rather than strategists. This book is not - use it.' - Pierre Berthon, Clifford F. Youse Chair of Information Design, Bentley University, USA 'Strategic Management captures the excitement of strategy-making as well as the complexities of getting the implementation right. The companies that they profile are highly-visible, multinational and play critical roles in their respective environments and the executives have stimulating jobs with tremendous impacts on society. The result is a heady mixture of necessary information and sanguine forecasts of the challenges ahead that will perpetuate students' obsession with a desire to partake in strategic management while satisfying the diverse stakeholders of the enterprise.' - Kathryn Rudie Harrigan, Professor, Columbia University, USA Show Less