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Strategic Market Management
David A. Aaker
€ 69.94
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Description for Strategic Market Management
Paperback. "The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G. Num Pages: 368 pages. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 24. Weight in Grams: 620.
The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is ... Read more
The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is ... Read more
Product Details
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2007
Condition
New
Number of Pages
368
Place of Publication
New York, United States
ISBN
9780470059869
SKU
V9780470059869
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About David A. Aaker
Dr Damien McLoughlin is a senior lecturer in marketing and Director of the Marketing Development Programme at the UCD Michael Smurfit School of Business.
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