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Strategy and Communication for Innovation
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Description for Strategy and Communication for Innovation
Hardcover. Strategy and Communication for Innovation Editor(s): Pfeffermann, Nicole; Minshall, Tim; Mortara, Letizia. Num Pages: 482 pages, 32 black & white illustrations, 29 colour illustrations, biography. BIC Classification: KCD; KJMV6; TBC. Category: (P) Professional & Vocational. Dimension: 240 x 163 x 30. Weight in Grams: 858.
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new ... Read more
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new ... Read more
Product Details
Format
Hardback
Publication date
2014
Publisher
Springer
Condition
New
Number of Pages
465
Place of Publication
Berlin, Germany
ISBN
9783642414787
SKU
V9783642414787
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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