Strategy is Digital: How Companies Can Use Big Data in the Value Chain
Carlos Cordon
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Description for Strategy is Digital: How Companies Can Use Big Data in the Value Chain
Hardback. Series: Management for Professionals. Num Pages: 153 pages, 18 black & white illustrations, 30 colour illustrations, biography. BIC Classification: KJC; KJMV3; KJQ. Category: (G) General (US: Trade). Dimension: 164 x 243 x 15. Weight in Grams: 426.
This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the ... Read more
This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the ... Read more
Product Details
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2016
Series
Management for Professionals
Condition
New
Number of Pages
144
Place of Publication
Cham, Switzerland
ISBN
9783319311319
SKU
V9783319311319
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Carlos Cordon
Dr. Carlos Cordon is the LEGO Professor of strategy and supply chain management at IMD business school in Switzerland. He is the director of the IMD Global Research Center Value Chain 2020, which focuses on how value chains will transform in the future. He is the author of numerous articles, he has won many prizes for ... Read more
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