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Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Robert S. Kaplan
€ 45.99
€ 39.73
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Description for Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Hardback. Takes readers to the next level of precision in strategy implementation. This title offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the organization involved in strategy. Num Pages: 480 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 44. Weight in Grams: 930.
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity ... Read more
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity ... Read more
Product Details
Publisher
Harvard Business Review Press United States
Number of pages
324
Format
Hardback
Publication date
2004
Condition
New
Number of Pages
480
Place of Publication
, United States
ISBN
9781591391340
SKU
V9781591391340
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Robert S. Kaplan
Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School. David P. Norton serves as a Director with the Balanced Scorecard Collaborative.
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