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Structured Creativity: Formulating an Innovation Strategy
Tim Sauber
€ 119.02
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Description for Structured Creativity: Formulating an Innovation Strategy
Hardcover. Num Pages: 241 pages, biography. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 223 x 138 x 18. Weight in Grams: 422.
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
Product Details
Format
Hardback
Publication date
2006
Publisher
Palgrave Macmillan
Number of pages
256
Condition
New
Number of Pages
227
Place of Publication
Gordonsville, United States
ISBN
9781403991508
SKU
V9781403991508
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Tim Sauber
TIM SAUBER is Corporate Innovation Manager for Hilti Corporation, Liechtenstein, having previously been employed at a consulting company focusing on organizational re-engineering. He spent two years as a Research Associate with the ETH Center for Enterprise Science in Zürich, Switzerland, where he completed his PhD in Innovation Strategy Formulation in 2004. HUGO TSCHIRKY is Professor of Business Management ... Read more
Reviews for Structured Creativity: Formulating an Innovation Strategy
'... Structured Creativity represents a significant contribution to the practical development of an innovation strategy, while being firmly grounded with a sound conceptual basis.' - David R. Probert, R&D Management