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22%OFFBrittany Bullard - Style and Statistics: The Art of Retail Analytics - 9781119270317 - V9781119270317
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Style and Statistics: The Art of Retail Analytics

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Description for Style and Statistics: The Art of Retail Analytics Hardback. A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Series: Wiley and SAS Business Series. Num Pages: 208 pages. BIC Classification: KJM; KNPR. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 22. Weight in Grams: 384.
A non-technical guide to leveraging retail analytics for personal and competitive advantage

Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end ... Read more

The power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail-specific applications.

  • Learn how analytics can help you be better at your job
  • Dig deeper into the customer's needs, wants, and dreams
  • Streamline merchandise management, pricing, marketing, and more
  • Find solutions for inefficiencies and inaccuracies

As the retail customer evolves, so must the retail industry. The retail landscape not only includes in-store but also website, mobile site, mobile apps, and social media. With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it's through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. Style & Statistics provides an analytics primer with a practical bent, specifically for the retail industry.

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Product Details

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Series
Wiley and SAS Business Series
Condition
New
Weight
384g
Number of Pages
208
Place of Publication
New York, United States
ISBN
9781119270317
SKU
V9781119270317
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Brittany Bullard
BRITTANY BULLARD is a Solutions & Analytical Consultant in the Retail and Consumer Packaged Goods Practice at SAS Institute. At SAS, she assists retailers in driving profitability through the use of powerful analytics. During her nine years of retail industry experience, she implemented, managed, and took part in planning solutions for allocation, replenishment, forecasting, location planning, and assortment.

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