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Success Factors of Regional Strategies for Multinational Corporations: Appropriate Degrees of Management Autonomy and Product Adaptation
Patrick Heinecke
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Description for Success Factors of Regional Strategies for Multinational Corporations: Appropriate Degrees of Management Autonomy and Product Adaptation
hardcover. Develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. Series: Contributions to Management Science. Num Pages: 292 pages, 22 black & white tables, biography. BIC Classification: KJK; KJVG. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 24. Weight in Grams: 602.
This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. The model is evaluated by means of the partial-least-squares (PLS) method on the basis of a survey-based inquiry of the Fortune Global 500 firms with success indicator data for a period of nine years. The findings highlight the ... Read more
This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. The model is evaluated by means of the partial-least-squares (PLS) method on the basis of a survey-based inquiry of the Fortune Global 500 firms with success indicator data for a period of nine years. The findings highlight the ... Read more
Product Details
Format
Hardback
Publication date
2011
Publisher
Physica Germany
Number of pages
292
Condition
New
Series
Contributions to Management Science
Number of Pages
292
Place of Publication
Heidelberg, Germany
ISBN
9783790826395
SKU
V9783790826395
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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