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13%OFFBarry J. McLeish - Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor - 9780470529812 - V9780470529812
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Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor

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Description for Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor Hardcover. * In Successful Marketing Strategies for Non-profit Organizations, Second Edition, non-profit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Num Pages: 256 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 26. Weight in Grams: 474.

From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated

In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals.

  • New sections on the new media available ... Read more
  • Techniques for analyzing your market and developing a comprehensive marketing plan
  • Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility
  • Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization

Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.

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Product Details

Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
256
Condition
New
Number of Pages
288
Place of Publication
New York, United States
ISBN
9780470529812
SKU
V9780470529812
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Barry J. McLeish
BARRY McLEISH is International Vice President at McConkey-Johnston International, a fundraising and marketing management consulting firm specializing in nonprofit organizations and associations. Before joining McConkey-Johnston, McLeish was the director of development for a $22 million nonprofit organization and served as project director for the organization's $30 million capital campaign. He is a frequent and popular seminar leader, having spoken at ... Read more

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