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27%OFFStephen Berry - Strategy In A Week: Strategic Thinking Skills In Seven Simple Steps - 9781473610347 - V9781473610347
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Strategy In A Week: Strategic Thinking Skills In Seven Simple Steps

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Description for Strategy In A Week: Strategic Thinking Skills In Seven Simple Steps Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Strategic thinking just got easier For most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have 'greater strategic thinking ability'. We have the perception that executives operating at board-level have this 'strategic thinking ability' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route. Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy. To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital elements is the ability to have a good grasp of strategic thinking. Strategy In A Week provides the platform for you to acquire the vital skills of strategic thinking. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success: - Sunday: Understand what strategy is and what it isn't - Monday: Understand what drives strategy and what strategy drives - Tuesday: Understand internal strategy - Wednesday: Understand marketing strategy - Thursday: Understand brand strategy - Friday: Understand competitive strategy - Saturday: Keep strategy going

Product Details

Publisher
Hodder & Stoughton General Division
Format
Paperback
Publication date
2016
Condition
New
Weight
113g
Number of Pages
128
Place of Publication
London, United Kingdom
ISBN
9781473610347
SKU
V9781473610347
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10

About Stephen Berry
Stephen Berry is a leading expert on strategy as both a coach and a practitioner.

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