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Sun Tzu and the Art of Business: Six Strategic Principles for Managers
Mark R. McNeilly
€ 43.81
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Description for Sun Tzu and the Art of Business: Six Strategic Principles for Managers
Paperback. More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Num Pages: 344 pages, 21 illustrations. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 209 x 146 x 24. Weight in Grams: 368.
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak ... Read more
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak ... Read more
Product Details
Publisher
Oxford University Press Inc United States
Number of pages
288
Format
Paperback
Publication date
2012
Condition
New
Weight
367g
Number of Pages
344
Place of Publication
New York, United States
ISBN
9780199782918
SKU
V9780199782918
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-49
About Mark R. McNeilly
Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He is also an Adjunct Professor at UNC's Kenan-Flagler Business School. He has discussed his ideas on strategy on the BBC, C-SPAN, CNBC and was a featured commentator in the History Channel's special on The Art of War. He lives in Cary, North Carolina.
Reviews for Sun Tzu and the Art of Business: Six Strategic Principles for Managers
A must read for any serious executive, strategist or marketer. I constantly refer to the concepts McNeilly outlines and they never fail to provoke new insight into the challenges I must address.
David Harkleroad, CMO, Hay Group; ex-head of intelligence at IBM
David Harkleroad, CMO, Hay Group; ex-head of intelligence at IBM