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Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are
Zoe Fraade-Blanar
€ 15.99
€ 12.61
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Description for Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are
Paperback. Num Pages: 336 pages. BIC Classification: JFCA; JFFT; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129 x 20. Weight in Grams: 281.
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fan culture, and how it can change ... Read more
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fan culture, and how it can change ... Read more
Product Details
Publisher
Profile Books Ltd
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
336
Place of Publication
London, United Kingdom
ISBN
9781781255339
SKU
V9781781255339
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50
About Zoe Fraade-Blanar
Zoe Fraade-Blanar is a faculty member at New York University's Interactive Telecommunications Program and the Studio 20 program at the NYU Arthur L. Carter Journalism Institute. She is co-founder and Chief Design Officer of the crowdsourced toy company Squishable. Aaron M. Glazer is the co-founder and CEO of Squishable. Before founding Squishable, he worked as a business ... Read more
Reviews for Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are
Superfandom is the ultimate guide to making the most of the new fan-based economy. It presents the new way businesses interact with their customers, and it's funny, too. Read it for insights into epic failure and brilliant success in fan management, or read it for stories about the politics of Disney's Social Clubs. Either way, you won't regret it. Your ... Read more