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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power
Kevin Ryan
€ 27.99
€ 24.19
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Description for Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power
Paperback. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Num Pages: 252 pages, biography. BIC Classification: KC; KJC; KJS; KJSM; KJVS. Category: (G) General (US: Trade). Dimension: 158 x 244 x 20. Weight in Grams: 398.
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
Product Details
Publisher
Palgrave Macmillan
Format
Paperback
Publication date
2014
Condition
New
Weight
398g
Number of Pages
238
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349495580
SKU
V9781349495580
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Kevin Ryan
Kevin Ryan is the founder of the digital advertising firm Motivity Marketing, Inc. He has appeared on CNN and been featured in The Wall Street Journal, USA Today, ABC News, The New York Times, Forbes, and Advertising Age. Prior to launching Motivity Marketing, Ryan founded Kinetic Results, an Advertising Age Top 20 performance marketing firm, served as VP, Global Content ... Read more
Reviews for Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power
What do you do if you're a twentieth century business awakening to the new rules of the twenty-first century? In Taking Down Goliath, Ryan and Graham unpack the secrets of creative leverage for the digital age. Armed with practical advice and insights, this book offers a great strategic framework for re-considering your brand and attacking lethargic thinking. - John ... Read more