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Johannes Ledolter - Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations - 9780804756129 - V9780804756129
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Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations

€ 72.16
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Description for Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations Hardback. This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests. Num Pages: 312 pages, 91 tables, 48 figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 259 x 186 x 25. Weight in Grams: 721.

This book is about the power of statistical experiments. In the past, books on experimental design focused almost entirely on manufacturing problems. In contrast, although this book is relevant to manufacturing and includes useful examples in that area, its emphasis is on applications to marketing and service operations. The authors provide a fresh and practical treatment of the key topics in designing and analyzing experiments. Testing in the business world is commonplace, and the usual approach is to change one factor at a time while holding other factors constant. This approach may seem logical and appealing, but, as the authors ... Read more

Throughout the book, the authors illustrate concepts with practical examples. In addition, the book includes a set of 13 separate real-world cases based on the actual implementation of experimental design methods.

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Product Details

Format
Hardback
Publication date
2007
Publisher
Stanford University Press United States
Number of pages
312
Condition
New
Number of Pages
312
Place of Publication
Palo Alto, United States
ISBN
9780804756129
SKU
V9780804756129
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Johannes Ledolter
Johannes Ledolter is the C. Maxwell Stanley Professor of Management Sciences at the University of Iowa, and Professor of Statistics at the Vienna University of Economics and Business Administration. His books include Introduction to Regression Modeling (with Bovas Abraham) and Achieving Quality Through Continual Improvement (with Claude W. Burrill). Arthur J. Swersey is Professor of Operations Research at the Yale ... Read more

Reviews for Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations
"This is the first book which is particularly devoted to applications of experimental design in marketing, service operations and general business problems. he authors give an easy to read non-technical treatment of full and fractional factorial designs supplemented by 13 cases."—Austrian Journal of Statistics "Ledolter and Swersey succeed in conveying their passion for experimental design and sharing the power and ... Read more

Goodreads reviews for Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations


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