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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Thomas Barta
€ 32.99
€ 23.39
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Description for The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Hardback. How to succeed as a marketing leader in today's global, digital world BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 240 x 163 x 28. Weight in Grams: 458.
HOW TO SUCCEED AS A MARKETING LEADER IN TODAY'S GLOBAL, DIGITAL WORLD. What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence. Learn how to: MOBILIZE YOUR BOSS: Make an impact at the ... Read more
HOW TO SUCCEED AS A MARKETING LEADER IN TODAY'S GLOBAL, DIGITAL WORLD. What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence. Learn how to: MOBILIZE YOUR BOSS: Make an impact at the ... Read more
Product Details
Publisher
McGraw-Hill Education
Format
Hardback
Publication date
2016
Condition
New
Number of Pages
240
Place of Publication
OH, United States
ISBN
9781259834714
SKU
V9781259834714
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-10
About Thomas Barta
Thomas Barta is a former McKinsey Partner with over 20 years of marketing experience, and fast becoming the leading global expert on marketing leadership. He speaks, writes, consults, and conducts leadership research worldwide. Patrick Barwise is an award-winning writer and Emeritus Professor of Management and Marketing at London Business School.
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