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10%OFFDavid Pearson - The 20 Ps of Marketing: A Complete Guide to Marketing Strategy - 9780749471064 - V9780749471064
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The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

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Description for The 20 Ps of Marketing: A Complete Guide to Marketing Strategy Paperback. Marketing has changed dramatically since the four classic Ps of the marketing mix were proposed. This book provides a thorough guide to marketers at all levels of the elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 170 x 19. Weight in Grams: 510.
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; ... Read more

Product Details

Publisher
Kogan Page Ltd United Kingdom
Number of pages
336
Format
Paperback
Publication date
2013
Condition
New
Weight
508g
Number of Pages
336
Place of Publication
London, United Kingdom
ISBN
9780749471064
SKU
V9780749471064
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About David Pearson
David Pearson has spent over 40 years defining marketing strategy and has worked for multinationals, start-ups and brands such as Sony, Procter & Gamble, Mars, Pillsbury and Pentland. He is the only person in the UK to have received the following honours: Fellow of the Marketing Society, Fellow of the Royal Society of Arts, Fellow of the Chartered Institute ... Read more

Reviews for The 20 Ps of Marketing: A Complete Guide to Marketing Strategy
"Make sure you read this book. It could be the difference between success and failure."
Sir John Hegarty, founder, Bartle, Bogle & Hegarty
"David Pearson is one of the most experienced and talented marketing professionals I have ever met. I read and enjoyed every word of this book, which is an absorbing and exciting exposé of marketing best ... Read more

Goodreads reviews for The 20 Ps of Marketing: A Complete Guide to Marketing Strategy


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