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The Advertising Effect: How to Change Behaviour
Adam Ferrier
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Description for The Advertising Effect: How to Change Behaviour
Paperback. Num Pages: 240 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 156 x 228 x 13. Weight in Grams: 346.
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
Product Details
Publisher
OUP Australia and New Zealand
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
240
Place of Publication
Melbourne, Australia
ISBN
9780195593921
SKU
V9780195593921
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-8
About Adam Ferrier
Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.
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