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29%OFFLee Lefever - The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand - 9781118374580 - V9781118374580
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The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

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Description for The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand Paperback.

Your guide to becoming an explanation specialist.

You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. Num Pages: 256 pages, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 202 x 202 x 18. Weight in Grams: 408.

Your guide to becoming an explanation specialist.

You've done the hard work. Your product or service works beautifully - but something is missing.  People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.

The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.

Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences ... Read more

You will learn to: 

  • Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
  • Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. 
  • Present: Produce remarkable explanations with visuals and media. 

The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

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Product Details

Publisher
Wiley
Number of pages
256
Format
Paperback
Publication date
2012
Condition
New
Weight
409g
Number of Pages
256
Place of Publication
New York, United States
ISBN
9781118374580
SKU
V9781118374580
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-10

About Lee Lefever
LEE LeFEVER is the Chief Explainer, illustrator, and voice of Common Craft, and is widely credited for inspiring the video explanation industry. Since 2007, the company has won numerous awards and has created explanations for the world's most respected brands, including Intel, Google, Dropbox, and Ford. Its online videos have been viewed more than 50 million times. Today, Common Craft's ... Read more

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