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Brand Gap, The: Revised Edition
Marty Neumeier
€ 32.99
€ 29.66
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Description for Brand Gap, The: Revised Edition
Paperback. Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 203 x 136 x 13. Weight in Grams: 288.
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• ... Read more
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• ... Read more
Product Details
Publisher
Pearson Education (US) United States
Number of pages
208
Format
Paperback
Publication date
2005
Condition
New
Number of Pages
208
Place of Publication
, United States
ISBN
9780321348104
SKU
V9780321348104
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-14
About Marty Neumeier
Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books ... Read more
Reviews for Brand Gap, The: Revised Edition
“The surprise book of the year!” — JOHN MOORE, EDITOR AT FAST COMPANY “The first book on brand that seems fresh and relevant.” — RIC GREFE, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN “A pleasure to read. THE BRAND GAP consistently provides deep, practical advice in a light, visual ... Read more