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Nathalie Laidler-Kylander - The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity - 9781118555835 - V9781118555835
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The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity

€ 49.59
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Description for The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity Hardcover.

Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). Num Pages: 240 pages, Illustrations (black and white). BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 21. Weight in Grams: 464.

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing ... Read more

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Product Details

Publisher
John Wiley & Sons Inc United States
Number of pages
240
Format
Hardback
Publication date
2014
Condition
New
Weight
464g
Number of Pages
240
Place of Publication
New York, United States
ISBN
9781118555835
SKU
V9781118555835
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-32

About Nathalie Laidler-Kylander
Nathalie Laidler-Kylander teaches graduate level and executive education courses in management, leadership, and marketing at Harvard's Kennedy School and Tufts' Fletcher School. She has been researching and writing about nonprofit brands for over a decade. Julia Shepard Stenzel is a consultant who works with nonprofits on strategy and management systems. She is also an active nonprofit board member. ... Read more

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