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The Chasm Companion
Paul Wiefels
€ 33.99
€ 27.04
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Description for The Chasm Companion
Paperback. Presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. Num Pages: 348 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 211 x 178 x 20. Weight in Grams: 538.
The Chasm Group is one of the world's leading high tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high tech industry. Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step by step field guide organized around three major concepts: How high tech markets develop; How to specify a winning market development strategy; and, How to plan go to market programmes at different points in the life cycle? Wiefels back ... Read more
The Chasm Group is one of the world's leading high tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high tech industry. Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step by step field guide organized around three major concepts: How high tech markets develop; How to specify a winning market development strategy; and, How to plan go to market programmes at different points in the life cycle? Wiefels back ... Read more
Product Details
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
348
Format
Paperback
Publication date
2005
Condition
New
Number of Pages
348
Place of Publication
Oxford, United Kingdom
ISBN
9781841124681
SKU
V9781841124681
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Paul Wiefels
PAUL WIEFELS is a founding partner and managing director of The Chasm Group plc a strategy consulting firm serving technology-based companies and organisations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to high-tech industry organisations. He lives in Half Moon Bay, California.
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