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The Co-Creation Edge: Harnessing Big Data to Transform Sales and Procurement for Business Innovation
Francis J. Gouillart
€ 46.99
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Description for The Co-Creation Edge: Harnessing Big Data to Transform Sales and Procurement for Business Innovation
Hardback. Num Pages: 193 pages, 1 black & white illustrations, 9 colour illustrations, biography. BIC Classification: KJMD; KJMV8; KJS. Category: (G) General (US: Trade). Dimension: 166 x 243 x 19. Weight in Grams: 438.
Rapid changes in business along with better informed customers threaten the traditional sales and procurement process. Thousands of sales and procurement people are threatened with extinction, yet all is not destined to be doom and gloom. A new way of partnering between these two roles can, in fact, create significant value for both organizations. Sales and procurement professionals have a bright future ahead of them if they can respond to six trends that the authors have identified in the business-to-business world. Each trend offers an opportunity to develop a new skill for sales ... Read more
Rapid changes in business along with better informed customers threaten the traditional sales and procurement process. Thousands of sales and procurement people are threatened with extinction, yet all is not destined to be doom and gloom. A new way of partnering between these two roles can, in fact, create significant value for both organizations. Sales and procurement professionals have a bright future ahead of them if they can respond to six trends that the authors have identified in the business-to-business world. Each trend offers an opportunity to develop a new skill for sales ... Read more
Product Details
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Condition
New
Weight
438 g
Number of Pages
186
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137526755
SKU
V9781137526755
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-3
About Francis J. Gouillart
Francis Gouillart is President and Co-Founder of the Experience Co-Creation Partnership (ECCP), a consulting firm dedicated to the introduction of innovation in the supplier-customer relationship ( co-creation ). He works with strategic account managers and procurement managers all over the world, helping them develop relationships that escape the commodity syndrome through the use of data platforms and analytics, with a ... Read more
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