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The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers
E. Kasabov
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Description for The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers
Hardback. The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience. Num Pages: 168 pages, Illustrations. BIC Classification: KJE; KJP; KJSU. Category: (P) Professional & Vocational. Dimension: 239 x 164 x 21. Weight in Grams: 408.
The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience.
The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience.
Product Details
Publisher
Palgrave Macmillan
Number of pages
168
Format
Hardback
Publication date
2012
Condition
New
Weight
407g
Number of Pages
154
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230284197
SKU
V9780230284197
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About E. Kasabov
Edward Kasabov BA, MA, MSc, PhD is a Bulgarian academic with practitioner experience in the food and drinks industry and in entertainment and mass communications, and is currently Associate Professor in Marketing at Exeter University. Previously, he was an ESRC/EPSRC Advanced Institute of Management Research (AIM) Fellow and a lecturer in Marketing at University of Bath and has lectured at ... Read more
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