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The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank
€ 25.99
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Description for The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Paperback. An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. Num Pages: 298 pages, 19 halftones, 8 tables. BIC Classification: 3JJPK; HBTB; JFC; JFFT; JHM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 229 x 18. Weight in Grams: 454.
An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the "creative revolution" of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking, ... Read more
An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the "creative revolution" of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking, ... Read more
Product Details
Format
Paperback
Publication date
1998
Publisher
University Of Chicago Press
Condition
New
Number of Pages
322
Place of Publication
, United States
ISBN
9780226260129
SKU
V9780226260129
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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