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The Creative Economy: How People Make Money from Ideas
John Howkins
€ 15.99
€ 11.88
FREE Delivery in Ireland
Description for The Creative Economy: How People Make Money from Ideas
Paperback. Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? This book shows what creativity is, how it thrives and how it is changing in the digital age. Num Pages: 304 pages. BIC Classification: KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 126 x 202 x 18. Weight in Grams: 224.
Creativity is the fastest growing business in the world.
Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?
In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:
Invent yourself. Be unique.
Own your ideas. Understand copyright, patents and IP laws.
Treat the virtual as real, and ... Read more
Product Details
Publisher
Penguin Books Ltd United Kingdom
Number of pages
304
Format
Paperback
Publication date
2013
Condition
New
Number of Pages
304
Place of Publication
London, United Kingdom
ISBN
9780141977034
SKU
V9780141977034
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99
About John Howkins
John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include UNDERSTANDING TELEVISION, MASS COMMUNICATIONS IN CHINA and NEW TECHNOLOGIES, NEW POLICIES.
Reviews for The Creative Economy: How People Make Money from Ideas
John Howkins picks his way through the many facets of creativity, unearthing surprising facts
Economist
The first really practical guide for people working in the creative industries
Director Magazine
A valuable introduction to its brave new world
Sunday Times
A point of reference for those seeking to merge creativity with business acumen
World ... Read more
Economist
The first really practical guide for people working in the creative industries
Director Magazine
A valuable introduction to its brave new world
Sunday Times
A point of reference for those seeking to merge creativity with business acumen
World ... Read more