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The eBay Phenomenon
David Bunnell
€ 58.65
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Description for The eBay Phenomenon
Hardcover. The eBay Phenomenon taps into the dynamics and strategies that have made eBay one of the most profitable e:commerce companies in business today. Through inside access to the top players including CEO Meg Whitman, Richard Brandt reveals the philosophies and inner workings of this emerging digital giant. Num Pages: 224 pages, illustrations. BIC Classification: KJE; KNPR; UDB. Category: (P) Professional & Vocational. Dimension: 234 x 162 x 22. Weight in Grams: 506.
The buzz about The ebay Phenomenon
"David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"-David Siegel, author, Futurize Your Enterprise
"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."-Eric Nee, Senior Writer, Fortune
"David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"-David Siegel, author, Futurize Your Enterprise
"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."-Eric Nee, Senior Writer, Fortune
Product Details
Format
Hardback
Publication date
2000
Publisher
John Wiley and Sons Ltd United States
Number of pages
224
Condition
New
Number of Pages
224
Place of Publication
New York, United States
ISBN
9780471384908
SKU
V9780471384908
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About David Bunnell
DAVID BUNNELL is CEO and Editor of Upside Media and a member of their Board of Directors. Leveraging off its flagship magazine, Upside has created a number of products in different media, including the Internet, books, conferences, and television. Prior to joining Upside, Bunnell founded PC Magazine and PC World. He is also the author of Making the Cisco Connection (Wiley). RICHARD LUECKE is an experienced writer and editor who has contributed to several successful business books.
Reviews for The eBay Phenomenon
"A good yarn for those who like to read about clever business types." (Freelance Informer, 26th January 2001) "The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." (Internet Works, February 2001) ..."Bunnell schreibt über das erstaunliche Wachstum der fabulösen "money-making machine" in einer kurzweiligen und klaren Sprache. Als kenntnisreicher Historiograf des Ebay-Phenomenons kommentiert er abwechselnd mal aus der Sicht des Kapitalgebers, mal aus der des Analysten, des Managementberaters oder des Internet-Experten. Dieser Perspektiven-Mix macht den Reiz des Buches aus..." Financial Times, Deutschland