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The Future of Marketing. Critical 21st Century Perspectives.
Philip J. Kitchen
€ 127.58
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Description for The Future of Marketing. Critical 21st Century Perspectives.
Hardback. This text is not about "what marketing is", rather it gives comments, views, positive statements, criticisms and doubts from authors, concerning marketing and its role within business and as an academic subject in the 21st century. Num Pages: 217 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 16. Weight in Grams: 395.
This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.
This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.
Product Details
Format
Hardback
Publication date
2003
Publisher
Palgrave Macmillan United Kingdom
Number of pages
217
Condition
New
Number of Pages
196
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333992869
SKU
V9780333992869
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Philip J. Kitchen
DON E. SCHULTZ Professor (Emeritus) of Integrated Marketing Communications, Medill School of Journalism, Northwestern University W. FRED VAN RAAJI Professor of Economic Psychology, Tilburg University THEO POIESZ Professor of Economic Psychology, Tilburg University WALTER VAN WATERSCHOOT Professor of Marketing, University of Antwerp ELS GIJSBRECHTS Professor of Marketing, Tilburg University MICHAEL THOMAS Emeritus Professor of Marketing, Strathclyde University JOHN PHILIP ... Read more
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