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The Graphic Designer's Business Survival Guide
Lawrence J. Daniels
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Description for The Graphic Designer's Business Survival Guide
Paperback. A guide explains how to build a profitable, sustainable design business. It reveals how to: create a website and portfolio that highlight design solutions; do pre-pitch research and deliver winning presentations; prepare inviting proposals that win lucrative contracts; and, establish a reliable system for tracking billable hours. Num Pages: 240 pages, Illustrations. BIC Classification: KJM; KNT. Category: (G) General (US: Trade). Dimension: 153 x 229 x 15. Weight in Grams: 398.
Graphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur, Larry Daniels exposes the weak spot of so many: the critical business side of running even a one-person design firm. Designers often prioritize aesthetics over a client's needs, and ignore basic business skills such as writing, record keeping, and relationship building. This practical insider’s guide explains how to build a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, it reveals how to:
... Read moreProduct Details
Format
Paperback
Publication date
2012
Publisher
AMACOM
Number of pages
240
Condition
New
Number of Pages
240
Place of Publication
, United States
ISBN
9780814432419
SKU
V9780814432419
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Lawrence J. Daniels
LARRY DANIELS is past president of DanielsDesign Inc., a New York based branding and communications design firm that has been a consistent recipient of major industry recognitions for outstanding achievement.
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