The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
Andy Bird
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Description for The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
Hardback. The Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Num Pages: 320 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 23. Weight in Grams: 606.
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
Product Details
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc
Number of pages
320
Condition
New
Number of Pages
320
Place of Publication
New York, United States
ISBN
9781119953319
SKU
V9781119953319
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Andy Bird
About the Authors Andy Bird and Mhairi McEwan are both highly experienced international marketing practitioners. They are also the co-founders of Brand Learning, leading global experts in building marketing capabilities. Their specialist consultancy team has helped to transform the marketing capabilities and commercial performance of people, teams and organizations across the world. Mhairi McEwan Co-founder ... Read more
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