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The Handbook of Managing and Marketing Tourism Experiences
Dk
€ 234.30
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Description for The Handbook of Managing and Marketing Tourism Experiences
Hardback. The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. Num Pages: 584 pages. BIC Classification: KJMB; KJMV7; KNSG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 239 x 36. Weight in Grams: 960.
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present ... Read more
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present ... Read more
Product Details
Publisher
Emerald Publishing Limited
Format
Hardback
Publication date
2016
Condition
New
Number of Pages
584
Place of Publication
Bingley, United Kingdom
ISBN
9781786352903
SKU
V9781786352903
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Dk
Marios Sotiriadis, University of South Africa, Pretoria, South Africa Dogan Gursoy, Washington State University, Pullman, WA, USA
Reviews for The Handbook of Managing and Marketing Tourism Experiences
This volume collects recent research on the design, management, marketing, and evaluation of tourism services that provide valuable and memorable experiences to the customer. Twenty-five papers describe blueprint maps for sport events, the role of social media for enriching tourist participation, rural tourist experiences in Cyprus, and the benefits of culinary tourism marketing collaboration. Case studies demonstrate the creation of ... Read more