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The Innovator´s Guide to Growth: Putting Disruptive Innovation to Work
Scott D. Anthony
€ 42.99
€ 36.45
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Description for The Innovator´s Guide to Growth: Putting Disruptive Innovation to Work
Hardback. Explains how to create a crucial capability for unlocking disruption's transformational power. This book provides a set of tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. Num Pages: 320 pages, Illustrations. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 243 x 192 x 30. Weight in Grams: 798.
More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed ... Read more
More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed ... Read more
Product Details
Publisher
Harvard Business Review Press
Format
Hardback
Publication date
2008
Condition
New
Number of Pages
320
Place of Publication
, United States
ISBN
9781591398462
SKU
V9781591398462
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Scott D. Anthony
Scott D. Anthony is president of Innosight, a consultancy cofounded by Clayton Christensen that helps organizations build innovation expertise. Mark W. Johnson is chairman and cofounder of Innosight. Joseph V. Sinfield is a partner at Innosight. Elizabeth J. Altman is vice president of strategy and business development in Motorola's Mobile Devices business.
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