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The Innovator´s Hypothesis: How Cheap Experiments Are Worth More than Good Ideas
Michael D. Schrage
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Description for The Innovator´s Hypothesis: How Cheap Experiments Are Worth More than Good Ideas
Paperback. Num Pages: 256 pages. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 12. .
Achieving faster, better, cheaper, and more creative innovation outcomes with the 5X5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks. What is the best way for a company to innovate? Advice recommending innovation vacations and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator's Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively-and competitively-crafting business experiments that make top management sit up and take ... Read more
Achieving faster, better, cheaper, and more creative innovation outcomes with the 5X5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks. What is the best way for a company to innovate? Advice recommending innovation vacations and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator's Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively-and competitively-crafting business experiments that make top management sit up and take ... Read more
Product Details
Publisher
MIT Press Ltd United States
Number of pages
256
Format
Paperback
Publication date
2016
Condition
New
Weight
352g
Number of Pages
256
Place of Publication
Cambridge, Mass., United States
ISBN
9780262528962
SKU
V9780262528962
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-8
About Michael D. Schrage
Michael Schrage is a Research Fellow at the MIT Sloan School of Management's Initiative on the Digital Economy. A sought-after consultant on lightweight, high-impact innovation design, he is the author of Serious Play: How The Worlds' Best Companies Simulate To Innovate and Who Do You Want Your Customers To Become?, as well as a popular blogger on the Harvard Business ... Read more
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