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The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications
Gabriela Salinas
€ 62.16
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Description for The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications
Hardcover. A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends. Num Pages: 448 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 30. Weight in Grams: 862.
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method.
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method.
The book:
- Provides a thorough overview of all the tools available for the ... Read more
- Offers an informed view on which methodologies are most suitable for different types of applications, and explains why.
- Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves.
- Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others.
Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.
Show LessProduct Details
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
448
Condition
New
Number of Pages
448
Place of Publication
New York, United States
ISBN
9780470740316
SKU
V9780470740316
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Gabriela Salinas
Author Information Gabriela Salinas has a very uncommon professional profile, with deep understanding of strategic, accounting, financial and marketing issues, that has earned her a reputation as one of the world leading experts in the field of brand valuation. As Global Brand Manager of Deloitte Touche Tohmatsu, Gabriela advises internal and external clients on brand valuation ... Read more
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