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The Language of Tourism A Sociolinguistic Perspective (Cabi Cabi)
Graham Dann
€ 113.56
€ 109.63
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Description for The Language of Tourism A Sociolinguistic Perspective (Cabi Cabi)
Hardcover. In this work, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The text draws on both semiotic analyses of tourism and on the content of promotional material produced by the tourism industry. Num Pages: 304 pages, index. BIC Classification: CFB; KNSG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 244 x 165 x 22. Weight in Grams: 620.
Languages convey messages, have a heuristic or semantic content, and operate through a conventional system of symbols and codes. In this book, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The language of tourism is however much more than just a metaphor. Through pictures, brochures and other media, the language of tourism attempts to seduce millions of people into becoming tourists and subsequently to control their attitudes and behaviour. Tourists, in turn, contribute further to this language through the communication of ... Read more
Languages convey messages, have a heuristic or semantic content, and operate through a conventional system of symbols and codes. In this book, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The language of tourism is however much more than just a metaphor. Through pictures, brochures and other media, the language of tourism attempts to seduce millions of people into becoming tourists and subsequently to control their attitudes and behaviour. Tourists, in turn, contribute further to this language through the communication of ... Read more
Product Details
Publisher
CABI
Format
Hardback
Publication date
1996
Condition
New
Weight
620g
Number of Pages
304
Place of Publication
Wallingford, United Kingdom
ISBN
9780851989990
SKU
V9780851989990
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
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