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Lords of Strategy: The Secret Intellectual History of the New Corporate World
Walter Kiechel
€ 30.99
€ 27.57
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Description for Lords of Strategy: The Secret Intellectual History of the New Corporate World
Hardback. "Lords of Strategy, The: The Secret History of the New Corporate World". Num Pages: 368 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 238 x 167 x 30. Weight in Grams: 616.
Imagine, if you can, the world of business - without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story ... Read more
Imagine, if you can, the world of business - without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story ... Read more
Product Details
Publisher
Harvard Business Review Press United States
Number of pages
352
Format
Hardback
Publication date
2010
Condition
New
Weight
623g
Number of Pages
368
Place of Publication
, United States
ISBN
9781591397823
SKU
V9781591397823
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-7
About Walter Kiechel
Walter Kiechel III has been the editorial director of Harvard Business Publishing and the managing editor at Fortune magazine. He has written articles and columns on all aspects of business, and is the author of a previous book, Office Hours: A Guide to the Managerial Life (Little, Brown, 1989). He received AB, MBA, and JD degrees from Harvard, and served ... Read more
Reviews for Lords of Strategy: The Secret Intellectual History of the New Corporate World
"[Kiechel's] 'The Lords of Strategy' is a clear, deft and cogent portrait of what the author calls the most powerful business idea of the past half-century..."
The Wall Street Journal "This enjoyable book deserves consideration for your physical or virtual bookshelf."
The Journal of Product Innovation Management "I must say that you've written a great book that reads ... Read more
The Wall Street Journal "This enjoyable book deserves consideration for your physical or virtual bookshelf."
The Journal of Product Innovation Management "I must say that you've written a great book that reads ... Read more